UX & Strategy Lead who creates impactful digital experiences that feel more human.
Work
More work
A handful of smaller explorations and earlier projects, hosted directly in Figma.
Designing a social feed for work
An exploration into bringing the energy of social media into the workplace, where reactions, posts and trending groups make the live workspace feel alive without getting in the way of the job.
→Recognise me? Maybe you should
A peer-to-peer recognition system built on element-themed tokens and badges, designed to make organic appreciation between colleagues quantifiable, meaningful, and tied into performance reviews.
→Time, made manageable
An earlier exploration into how we plan and reshape our time at work. It brings research, UI design, and a touch of animation together to make managing the day feel less like admin.
→Beyond the brief
Things I've done that weren't in any job description.
Reframed an onboarding brief into a vision the CTO backed.
The original ask was to investigate a single feature. Five Why's deep, the real question turned out to be how the entire flagship product was positioned. I rewrote the brief around that, and the strategic case I built from it became the foundation for what's now Evo.
I held this design vision across three years and twelve product divisions. Evo wasn't one project, it was a continuous one. Across executive shifts, strategy pivots, and three components stitched into a single experience, design was the thing that stayed coherent.
Recognised internally as the originator of three workflow shifts.
I researched, championed, piloted and led the roll out of Miro, Figma and Storybook which improved our design culture significantly. I introduced scalable collaboration tools and connected our Figma library to a live component reference engineers could trust.
I personally rebuilt our XD files in Figma to demonstrate the business case for the migration. This became the team standard, cutting technical debt, and unlocking the real-time collaboration we were missing.
Bridged design and engineering.
Worked closely with developers across multiple product divisions, presenting concepts early and smoke-testing builds at handover. The designs that shipped did so consistently with what was specified, because the conversation started before the wireframes were done.
Started a weekly UX catch-up.
A standing hour outside project rhythm for designers to share challenges. It's where I seeded the sprint initiative, and where a lot of our best cross-project thinking happens.
Self-taught design sprints, then ran them with clients.
After learning the methodology in Sprint, I facilitated remote five-day workshops, with customers, and brought a new methodology into the team that's still in use. Colleagues described it as calm and controlled, which was high praise from a team full of strong personalities.
Skills
Strategic & Leadership
Product strategy • Workshop facilitation • User research & insights • Stakeholder management • Design team leadership • Mentorship & coaching • Design operations
Craft & Execution
User experience design • Interface design • Interaction design • Prototyping • Information architecture • Design systems • Accessibility • User testing
Tools & Methods
Figma • Design systems • User journey mapping • Jobs-to-be-done • Design thinking • Lean UX • A/B testing • Prototyping (Claude, ProtoPie) • Collaboration (FigJam, Miro)
Values
Meaning
Quality
Thought
These core principles guide every aspect of my design process, from initial research and strategy through to final delivery. They ensure that the work I create is purposeful, meticulously crafted, and deeply considered.
Four days into my role, Luke approached me with a comprehensive vision that would become the foundation of Evo. What struck me immediately was the clarity and depth of thinking he'd already invested. This wasn't surface-level design work; it was strategic product vision that demonstrated a genuine understanding of both our market opportunity and the technical constraints we'd need to navigate.
Luke was able to translate complex user needs into actionable design principles which accelerated our trajectory significantly.
What sets Luke apart is his holistic thinking, balancing user experience with business viability and technical feasibility. The vision work Luke brought to me fundamentally shaped how we positioned Workspace, which became Evo.
— Marko Perisic, CPEO
Luke was my mentor when I first joined The Access Group, and he made an incredible impact on both my career and professional development. From day one, he made me feel welcome and created an environment where I felt comfortable asking questions and seeking guidance.
Luke's mentorship has shaped my career in countless ways. He helped me develop both my research and visual design skills, and his understanding and supportive nature gave me the confidence to grow. Through his guidance, I've become the well-rounded and professional designer I am today.
Without hesitation, I would drop everything for the opportunity to work with Luke again.
— Tom Birch, UX Designer
Luke has always been keen on innovation and curious about learning more in regards to UX. It's been a long journey, but to date he has been the originator of a series of improvements that are now implemented in the company. Storybook, Figma and Miro are some.
To this day Luke has always pushed forward to improve our process and PD and always been a respectful chap and a great companion to work with. He has held workshops and tried to foster a team-wide collaboration attitude!
Thanks for being open-minded and opinionated and so passionate about UX. Without him we would still be 'chipping away' at XD!
— Sean Lynch, Design Manager
Yesterday most of Product Design met up for a full day workshop to discuss and define the new 'out of the box' reporting and insights functionality for People First. It's a fairly complex process with many facets to consider.
Despite this, as well as having to cope with a number of strong characters and dominant voices, Luke remained calm and controlled, displayed great techniques and most importantly, asked the right questions in order for us to surface the right answers.
So thank you Luke, you really helped yesterday and with a bit more practice I know you'll be an outstanding facilitator.
— Nick Dean, Senior Product Manager
About
UX & Strategy Lead with 9 years of experience
Throughout my career, I've led design initiatives across multiple industries, collaborating with cross-functional teams to create products that matter. I believe great design happens at the intersection of user needs, business goals, and what's technically possible. My approach combines rigorous research with creative problem-solving, always advocating for the user whilst keeping an eye on measurable outcomes.
I'm seeking Principal & Lead roles where I can expand my impact, including mentoring teams, shaping design strategy, and elevating craft across organisations.
Outside of work, I'm an avid chess player and chess puzzle enthusiast (I even squeezed a few in on my wedding day, priorities, right?). I live with two golden retrievers who've mastered the art of the double dinner scam, a scheme which has worked on me more times than I care to admit.
